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Digital Marketing For Hotels: Need and Strategies
The hospitality industry or hotel industry has a niche of its own. It is one of the sectors that have a global presence. It is one of the most used industry on which the customers depend for a home away from home experience. Accommodation and food are the two necessities that people need to fulfill, even when they are away from home. The visits can be for personal and official reasons. Whatever the case is, the first point of inquiry for any kind of traveler these days is – the internet. Thus, if you have not thought about investing in digital marketing for hotels, you might be losing on a significant chunk of business.
Need for using hotel internet marketing
Your hotel, just like any other business, needs the internet’s support to thrive in the present times. By adopting digital marketing models, your hotel business can grow manifold. Some of the critical needs addressed by hotel digital marketing are:
- Expanded reach: Travelers can be located in any part of the world. So, you can surely come onto their radar when you have done your digital marketing correctly. Digital marketing done right can make you a favorite among a new set of consumers who had remained untouched till now. When you are there where customers search for your services, your reach is quite likely to expand.
- Better conversion rate: The Internet comes with the support of several tools that can collectively work towards improving the conversion rate of your business. You can give a virtual tour of your property, diving them right to the in-premise experience, or can upload the brochures, etc. to give a proper introduction of the hotels and its services to your prospective customers. It gives a level of comfort to the customers even when they have not visited the hotel physically. And, this comfort level translates into – More Bookings!
- Support of local and global SEO: Hotel digital marketing agency wields SEO as a powerful tool to increase your business’s online visibility. The SEO experts do keyword research, paid and organic promotion, email marketing, collect reviews, etc. to ensure that your website gets the required ranking way better than the competitors. And, better rank means better chances of getting hits, and ultimately conversions!
- These are some of the primary objectives of hiring digital marketing support for the hotel
business. By fulfilling these objectives, the hoteliers can become a successful entity and rise above all kinds of barriers to meet their business goals.
Best digital marketing strategies that can work for your hotel business
Keeping the above objectives in mind, we suggest you some of the result-oriented strategies that can help you derive better benefits from Hotel digital marketing strategy:
- Set up an appealing website
Though there are several third-party hotel listing sites, nothing can match the charisma of having your website. A website adds to the credibility of the business. You can design your website the way you want your customers to perceive you. You can use this online platform to share information about the location and highlight its unique features that may appeal to your customers.
You can also use language that customers can easily understand to establish better communication with the prospective guests. Thus, you can employ a website to make the whole process of digital marketing more meaningful and customer-centric.
Another benefit that your website can offer is that of SEO. With the help of SEO-supporting content, keyword-enriched information, and other tactics like responsive websites, etc. you can appear over and above the competitors on any search page. Thus, you can create an irresistible online presence with a website’s help, which is a crucial outcome of digital marketing efforts.
2. Have an exciting mix of content marketing tools
Right from your website’s content to that of social media blogs, all work towards building your hotel’s online presence. Therefore, you have to include an interesting mix of text, images, videos, and VR tools to engage the customers. You can start using SEO tricks right at the content writing stage while building a website for hotels. Also, content marketing tools are to be used to make your website popular among the target audience. Some of the ways you can market your hotel using content are:
- Build interactive posts: Try to create a dialog-like tone in the posts you intend to put in a blog or a social media network. It allows you to collect the customer insight that can help make changes or bring improvements in the hotel’s services in a customer-centric way.
- Build descriptive content: Design each page of the hotel to dedicate it to a room type. You can add pictures, virtual tours, or explainer videos and a detailed description covering all services that the customer is likely to get by booking any of the options available with you.
- Write blogs: Content marketing efforts made in blogs go a long way. The customers want to have an experience but the one filled with factual information. Blogs help create content that makes it easy for hotels to answer the questions customers mostly ask. It can be in the form of a guide, a story, or an experience shared, which can help create an interesting blog.
3.Use influencer marketing experts
Influencers on social media are the ones whose posts garner views in tunes of millions. As a cost-effective and very result-oriented hotel online marketing strategy, the hospitality business owners can reach the influencers who are relevant to their niche and get into a contract with them for promotional activities. The influencers create videos and images, write a thing or two about the hotel, describe their experience, and eventually influence their followers’ decisions in your favor. Thus, your influencer marketing tie-ups can be your success formula if you have managed to strike a chord with the audience through this channel.
4. Give serious concern to Online Reputation Management
Just leaving a platform like social media unguarded from online reputation management can backfire badly on your hotel image. As a part of intelligent social media marketing for hotels, one should do online reputation management in an aggressive manner. Keep asking the customers for feedback and a vote of thanks or appreciation and post it to boost the positive image. A real testimonial is way worthier than an ad copy! Similarly, online reputation management should be used to handle all the negative comments too. Any negative impression left on a customer but not handled timely and professionally can bring down the popularity pathetically. Therefore, use an online reputation management strategy to understand the need to improve the services and be closer to customer expectations.
5. Local SEO – Google my Business
Any hotel’s immediate audience is the people of the city where it is located. The local SEO allows the hotels to grab local consumers’ attention, whose experience can serve as an advertising copy for your business. With tools like Google my Business, the hotels can achieve the Local SEO objectives and help the people reach immediately to you. Whether for table booking for a casual date or a full-fledged party, your hotel can become the first choice if your local SEO efforts are made in the right way.
6. Hire a professional hotel digital marketer
Hiring a professional hotel digital marketing agency can be your quick route to success. Professional digital marketing agencies rely on trusted tools and strategies and remain proactive in promoting their business. Also, digital marketers employ time-proven strategies where they keep a close eye on the developments of their clients’ business and competitors. Thus, staying a step ahead of the competition becomes easy and manageable when professional digital marketers manage your promotional activities.
What will you achieve from all the digital marketing strategies for the hotel business?
An expanded reach, a higher number of bookings, and a sizeable profit pool that you can create with an increase in numbers!
The hotel industry is a very competitive space. Every business owner in this section has to be at the top of the game and ready to employ the most promising promotional strategies. So, digital marketing for hotel strategies offers businesses an online presence that helps them in the initial phase of establishing a relationship with prospective clients.
They can strengthen their online presence by being responsive to customer needs and expectations. By taking a cue from third-party listing sites’ success, the use of meta-search data is also employed. It can help the hotel businesses to compete for the keywords that the online hotel listing sites use. Cashing on these keywords can help them win online traffic, eventually adding to their conversion rate.
Digital marketing for hotels is a trusted solution that helps meet these businesses’ promotional objectives. By employing the most updated and time-tested strategies to promote, the hotel business can register their online presence and further enhance it. All these strategies are followed for a common objective – increase in numbers and better sustainability of business!